I’m 72 years old. I grew up in the countryside near a farm, where nobody talked about skincare routines, creams, or anything like that. You showered, got yourself ready, and went on with your day. That was it.
But as I got older, I started caring more about those little details. Not to impress anyone. For myself. Because as you age, you start valuing what it means to feel clean, put together, and comfortable in your own skin. I had my usual products, my same routine, and for years, I didn’t need anything else.
Until one day, they simply weren’t enough anymore.
I started noticing a strange odor. Persistent. Hard to explain. It wasn’t sweat exactly, and it wasn’t because I wasn’t clean. It was something else. I would shower, and not long after, that feeling would come back. I switched soaps, tried stronger ones, spent money on products that promised everything… and nothing changed. The harder I tried, the more frustrated I felt.
I barely told anyone. I was embarrassed. I kept it to myself. I started paying attention to how close I stood to people, whether they might notice, whether I hugged for too long. I stopped feeling relaxed in normal everyday moments. And the worst part was that I started thinking maybe this was just part of getting older.
I didn’t know what was happening to me. I just knew I didn’t feel like myself anymore.
What No One Had Ever Explained to Me
It took me a long time to understand what was really going on. And when I finally did, I was upset that I hadn’t known sooner.
Your skin changes with age. And with those changes, a different kind of body odor can appear — one that is more persistent and that regular soap doesn’t always remove well. Not because you don’t wash enough. Not because you’re doing anything wrong. Simply because most ordinary soaps aren’t made for that specific type of odor.
That’s when everything clicked.
There was nothing “wrong” with me. It wasn’t neglect. It wasn’t in my head. I was just trying to solve a different problem with products made for something else.
It wasn’t me. My body had changed, and I was still using the same things I always had.
What I Discovered Next
I started reading, searching, asking questions, and learning more about it. That’s how I discovered persimmon soap — a product widely known in Japan for helping with the kind of age-related odor many people notice but almost no one talks about openly.
What surprised me most wasn’t only that people there knew about it. It was how normal it was. No shame. No drama. No hiding. Just something that happens, is understood, and is addressed.
I tried it for the first time and felt a difference I hadn’t felt in a long time: truly clean. Not heavy perfume. Not covering anything up. Clean. Fresh. Calm.
And that’s what affected me the most. Realizing how much time I had spent feeling uncomfortable over something that had an explanation… and a solution.
The first time I used it and noticed the difference, I thought: I wish I had known about this years ago.
Why Lonumi Was Born
Lonumi didn’t start as some big business idea. It came from something much simpler: wanting to make a product available that had given me back my peace of mind.
At first, I recommended it to friends. Then to family. Then to women I knew who were quietly telling me the same thing I had gone through. And I kept seeing the same reaction: relief, surprise, and that feeling of “thank goodness someone is finally talking about this normally.”
That’s when I realized I didn’t want to keep it to myself. I wanted to create a brand that felt close, clear, and honest — made for people experiencing this and struggling to find normal answers or products actually made for them.
That’s why at Lonumi, we’re not here to sell exaggerated promises. We’re here to offer a product that makes sense, fits easily into your daily routine, and helps you feel cleaner, calmer, and more like yourself again.
I personally test everything I sell. Because I’m not speaking from a marketing strategy. I’m speaking as a woman who went through this, who knows how much insecurity it can create, and who refuses to offer anything I wouldn’t use myself.
Lonumi isn’t just a brand. It’s the product I wish I had found much sooner.
You deserve to hug, get close, and live your everyday life without thinking twice. You deserve a product created from real experience, not shame. And you deserve to feel like yourself again.
With love, Catherine